|Josie Maran, $30|
CLEARLY the half that I used the serum on was the side on (your) right. I shampooed and conditioned them both exactly the same (duh, like I'm talented enough to do any differently), and blow dried using a round brush. I knew that the untreated side was in for a wild ride when I had trouble brushing through it when I was drying it. Ish was a trying task. The half with the serum feels super silky and shiny, and the other side is a damn tumbleweed blowing through a one horse town. Not. Cute. So it's sufficient to say the the Josie's has totally lived up to the hype, and I'm all in on this pony. This silky, sheeny-coated pony. Neeeeigh, b. Neeeeigh!